Case Studies

Find out exactly how Impelling have provided a helping hand to some of our favourite businesses and schools. Tricky problems are our forte, here you'll find how we've solved just a few of the problems our clients have encountered.

HR Media Website

  • Full branding overhaul
  • Mobile and tablet optimised
  • Bespoke editing features

The brief

HR Media came to us looking for a completely new digital identity, one that would keep them ahead in a fast moving and dynamic business sector. Having been well established as one of Sheffield's top PR firms for a number of years, HR Media felt they needed the branding overhaul in order to help maintain their reputation and to stay ahead of the competition.

A new logo and a new website were required, with a plan to launch both simultaneously for maximum impact. This meant the design needed to be different enough to provide the new identity, but not a change that meant the brand was no longer recognisable. The website needed publishing tools worthy of a company who forge an existence out of communication, and strong integration with social media and the ability to smoothly publish to social media was a must.

Key components

Automatic publication of blogs / news to social media.

Custom editing tools integrated into the CMS to allow for slick editing of pages.

Fully responsive and mobile optimised.

Social media feeds integrated on page.

Optimised for fast loading and quick response times

Built in SEO features

The results

Since its launch the website has helped HRM achieve the following:

  • Average website bounce rate 67% (good industry average 60-70 – lower is better)..
  • Average 792 page views a month.
  • Twitter followers increased by 6%.
  • Average Twitter impressions 122,000 a month.
  • Average Twitter engagements 2,500 a month.
  • Facebook followers increased by 10%.
  • Average Facebook impressions 14,000.
  • Average Facebook link clicks 65.
  • LinkedIn followers increased by 14%.
  • LinkedIn clicks increased by 50%.

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For the best experience we recommend a modern browser

To enable us to cater for as many users as possible our website is built using modern techniques. We've done our best to make the site as usable as we can across all devices, but for the best experience we highly recommend updating your browser if you can.

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Type of cover: Helpdesk

No Computers: 3

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No Printers: 0

No Routers/Modems: 1

Quoted price: £25.00

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